AMD announced its new CEO Rory Read. His new position follows after five years of being company president and chief operating officer at the PC maker Lenovo. Read served IBM for 23 years, including managing director for IBM’s Consulting Services division and general manager for business consulting services in the South Pacific. Shaw Capital Management reports that he is also a part of the company’s board of directors.
AMD Chairperson Bruce Claflin states that Read has proven to be a proficient leader who can draw more profits for the business. He believed that Rory can improve AMD’s evolution as a worldwide company leading in the semiconductor designs.
Dirk Meyer, AMD’s previous CEO, resigned from his position eight months earlier from a mutual decision over a reported disagreement concerning the company’s mobile strategy. AMD instantly searched for a new CEO, where Read is now appointed. Although the company never mentioned about other possible candidates, but it was believed that it included the current Apple CEO Tim Cook, HP CEO Mark Hurd, and former NCR and Intel executives. Thomas Seifert acted as interim CEO for AMD while the search was ongoing. He will return to his position as senior vice president and CFO with Read’s appointment.
AMD is currently aiming for a high performance graphics processing. Shaw Capital Management Warning News has identified its primary competitor is Nvidia. It has also launched a new line of APU processors that come with integrated graphics. This is product intends to compete with myriad Atom offerings and Intel’s second-generation core processors.
Read’s is equipped with extensive experience from Lenovo and IBM, making his skills competent for the company to venture into a new product area where profitability is possible. He is faced with a new challenge, but his expertise has prepared him for this role. AMD and Lenovo may have participated in the budding industry for tablet devices in the latter years. But AMD can aggressively match Intel’s high-end server market.
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